AE Stories

The world around us is moving at an ever faster pace and disrupting forces for your market are lurking around the corner.

The weekend is great for catching up on some reading backlog. Missed a blog post? Don’t worry. We’re here to help you out. Customer experience is an essential part in creating and operating a successful business or offering. Whether you’re providing services to external clients or support colleagues in other business units, a customer-centric approach helps you provide true value.

This is the last post in a series of three about the added value of Analytics in Marketing. The first post, by my colleague Bram Vanschoenwinkel, gave an overview of a number of Analytics techniques tailored to a better understanding of your customers and their specific needs. Jessica Ruelens discussed Customer Segmentation & Profiling and a specific case for a company that sells professional training seminars in a second post. I will conclude this series with a discussion about Churn Prediction and a specific case of a bank.

In my last blog post I talked about the strategic and competitive advantages that can be delivered by Business Analytics but that a lot of companies are still struggling to apply Analytics and actually gain these advantages. This post is the first in a series of three where the added value of Analytics in Marketing will be discussed.

Summer is great for catching up on some reading backlog. Missed a blog post? Don’t worry! We’re here to help you out. These past months our front end engineering community has been very active in implementing web technologies across our customer base. Want to get started with the latest web technologies in your project?