AE Stories

Last year has been quite exciting, full of wonderful events and the joyful welcoming of a few new members to our AE family. Before we said goodbye to the year of 2018, we held our end-of-year Analytics foyer in December.

During this festive edition, our team of Data Scientists shared a number of different success stories we realised together with our customers in 2018. In our previous blog post Looking Back at our Analytics foyer: Part 1, we presented a deep dive into these different successes brought during this inspiring evening.

Let’s talk about innovation... How does this word make you feel nowadays? Do you feel confident as in “I’ve got this”, or do you feel shivers rolling down your spine? Well, more often than not, it seems that it is the latter. How come?

I’m not telling you something new if I say the demands on IT from business are ever increasing. Certainly the last few years, business is looking more and more towards IT as a big part of the solution to their business problems.

So you’ve mastered the technique of User Story Mapping. Or you’ve read the book by Jeff Patton. Or you’re excited to get started because of our series of blog posts… Whatever the case may be, we’ve got a little extra for you: a walk through the jungle of storymapping tools.

Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.