Maka: the value-driven approach to increasing customer loyalty

By Arnout Vanden Berghe on 12 March 2020

In 2019, AE joined the IO.Energy Ecosystem, an initiative meant to facilitate new energy services through customer centricity. While most energy players know all too well that putting the customer at the center of the organization and adapting your strategy accordingly is what customer centricity is all about, a lot of them struggle putting the idea into practice. For those organizations, switching to the Maka approach can work wonders.

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