Fires in Australia, floods in Venice, windstorms in Flanders and rising sea levels all over the world: there is no doubt in most people’s minds that the recent natural disasters are not just a random series of events. Yet we still tend to forget that climate change concerns each of us, demanding concrete actions and investments from nations, organizations and citizens alike. The task at hand is definitely not an easy one, but here’s the upside: climate change and the need to lower CO2-emissions in particular spark entrepreneurship, drive research and innovation, and even create new jobs (albeit it in other domains than the traditional ones). If successfully tapped into, the war on climate change will lead to better and healthier lives for all. But where to start? No worries. We got this!
In 2019, AE joined the IO.Energy Ecosystem, an initiative meant to facilitate new energy services through customer centricity. While most energy players know all too well that putting the customer at the center of the organization and adapting your strategy accordingly is what customer centricity is all about, a lot of them struggle putting the idea into practice. For those organizations, switching to the Maka approach can work wonders.
Many consumers find their energy consumption – not to mention the bill that comes with it – a hard pill to swallow. ‘Is this normal for a family our size? How can I reduce my energy usage to the absolute minimum?’, they wonder. Indeed, a great deal of consumers today are unaware of the steps they can take to minimize the amount of energy they use. To them, saving energy seems to be a luxury reserved for people who can afford to invest in solar panels, water pumps and other pricy measures. But now there is Maka, the platform that puts the energy-conscious consumer back in the driver’s seat no matter their budget.
There’s no doubt about it: disruption is in the air for Belgium’s energy market. When it comes to utilities, our country is facing numerous challenges in different areas, including technological, topological, regulatory and sociological changes. At the same time, we have been struggling with persistent paradoxes for quite some time now. Consider, for example, the almost exponential growth of alternative energy sources, while Europe is confronted with energy overcapacity. The debate concerning a nuclear power phase-out, too, is far from over, and our idea to rely more on gas-fired power stations is in no way consistent with the increasing pressure Belgium is under to drastically reduce its CO2 emissions.
The energy sector has faced a major transformation in recent years. The liberalization of the energy sector ensured that energy supply was no longer possible in the traditional “push strategy.” The customer became the center of attention, as customer churn became a common concept within the sector. From now on, an individual could actively choose an energy supplier, something that was impossible before. In their choice, customers were initially often led by favorable pricing. In a later phase, green energy made its appearance and became a decision factor just as valuable as price. In order to tackle these changes, suppliers started recruiting complementary profiles in other sectors that experienced a similar transformation. These recruits came mostly from the financial and telecom world to embrace a more customer centric approach within the organizations.