Interesting fact: 75 percent of all companies struggle when to execute innovation projects. While most of them do manage to get through the ideation phase rather successfully – ah, the thrill of it all –they somehow run into a wall once the initial excitement wears off. ‘Just do it!’ is what a certain American sports brand would say, and it’s certainly what everyone involved in the project is thinking too. Months later, however, everyone’s still saying ‘we should just do it’. Sounds familiar? Read on and you’ll know exactly what to do to turn your next innovation idea into a success.
