The versatility of analytics is still underexposed. All too often, analytics is lumped together with reporting and tracking, while it is a so much richer domain. That is why in this series, we will take a closer look at the many possibilities analytics has to offer. In order to gain more insight in various business processes, AE developed three useful tools: a Dive into Customer Journey’s, the Smart Meter Project and the Churn insights tool.
So, you have a brilliant (and viable) idea. Here's what next!
Interesting fact: 75 percent of all companies struggle when to execute innovation projects. While most of them do manage to get through the ideation phase rather successfully – ah, the thrill of it all –they somehow run into a wall once the initial excitement wears off. ‘Just do it!’ is what a certain American sports brand would say, and it’s certainly what everyone involved in the project is thinking too. Months later, however, everyone’s still saying ‘we should just do it’. Sounds familiar? Read on and you’ll know exactly what to do to turn your next innovation idea into a success.
Topics:
Customer Journey
Innovation
Story Mapping
Brainstorming
minimal testable product
minimal viable product
experiments
Human Talent Services
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How to come up with a winning viable idea in 3 steps
Hi there. The fact that you’re reading this means you’re itching to start investing in innovation – we know the feeling! Evidently, we needn’t explain that coming up with an amazing and, above all, viable idea will prove vital to your success. No worries, though, because our Innovation experts have got you covered. In this post we’ll walk you through the first steps we take when innovating for clients. We’ll tell you all about the Double Diamond approach and give you plenty of tips to get inspired and come up with a winning viable idea all on your own – and in just three steps. Ready to start this innovation journey? Let’s go, go, go!
Topics:
Customer Journey
Innovation
Brainstorming
double diamond
minimal testable product
minimal viable product
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Hackathon 2018: Team Colruyt
June 2018 marked the fifth edition of the AE Hackathon, which challenges customers and prospects to come up with an innovative idea and a minimum viable product within 36 hours. This series puts each participating team in the spotlight.
Hackathon 2018: Team Farvel
June 2018 marked the fifth edition of the AE Hackathon, which challenges customers and prospects to come up with an innovative idea and a minimum viable product within 36 hours. This series puts each participating team in the spotlight.
