AE Stories

The world around us is moving at an ever faster pace and disrupting forces for your market are lurking around the corner.

In the last 5 years of my career as an enterprise architect, whenever the word "integration" came up, discussions started about the choice of an ESB (Enterprise Service Bus), SOA (Service Oriented Architecture), FTP or web services, SOAP or REST, XML or JSON, etc.
In short, when involved in discussions about "integration", one most likely finds himself drowning in a multitude of technical acronyms and technological standards.

I compare the technological side of integration to the "Dr. Jekyll" personality : it is the side well-known to everyone, stable, under control and increasingly complying to uniform standards.

In my 3^rd blog on customer centricity, I look at the impact of your customer centric strategy on technology. Since your customer is becoming more and more digital, a customer centric strategy cannot be realized without considering technology. And as customer centric business models are build on dynamic ecosytems connecting different partners, you will not be able to operate without technology.

In fact, business and technology should be considered at the same time and in an integrated way. There is no such thing as business and technology anymore, there is only business. But technology is at the heart of your business model.