Innovation … A word used and misused so often that we can safely speak of a cliché. We hear and read success stories on Twitter and LinkedIn, and various hip events around innovation compete for the most attention. At the same time, we also hear stories from behind the scenes of companies that want to innovate. And those stories turn out to be a lot less rosy than is sometimes portrayed. To separate facts from fiction around the theme of innovation, we started talking to a number of companies about their challenges. We spoke to people from 14 organisations, spread across 5 sectors, and were able to test 10 assumptions.
Let’s talk about innovation... How does this word make you feel nowadays? Do you feel confident as in “I’ve got this”, or do you feel shivers rolling down your spine? Well, more often than not, it seems that it is the latter. How come?
A few weeks ago we attended the Connected Insurance Summit in London. In the heart of London City, we encountered a modest gathering of 200 guests varying from insurance companies over services providers to insurTech vendors.
Our intentions were ambitious. On one hand we were excited to be inspired by the vibes and implementations of the insurTech companies present. On the other hand, we were looking forward to gain insights on the vision and initiatives of the leading European insurance companies towards their digital transformation
The missions we captured were slightly disjunct and often lacked consistency and co-thinking.