Is your login experience driving loyalty — or driving users away?
Powering a seamless & secure experience, B2B & B2C
In today’s increasingly digital business landscape, customer interactions typically start at the login box. This digital ‘first impression’ is more than a security measure; it’s the start of the customer experience, greatly influencing user engagement and brand loyalty.
This whitepaper will discuss the challenges that come with implementing an effective Customer Identity & Access Management (CIAM) solution, highlighting how your ‘login box’ is in fact the core enabler for customer experience and loyalty.
What’s inside (15 pages | ~25-minute read):
- Common user journeys in B2C and B2B context
- The core enabling features of CIAM solutions
- The importance of security and scalability when selecting CIAM solutions
