Leen van Wambeke


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Personalization: Testimonial about the roadmap towards a relevant one-on-one conversation with your client across all channels

By Leen van Wambeke on 27 March 2019

In previous articles we elaborated on why personalization in financial services matters, what the roadmap towards a relevant one-on-one engagement with your client can look like and which competences you need to get there. But the proof of the pudding is in the eating. Therefore we let Geert, Application Architect at AE, testify about his first-hand experience working around personalization with financial service providers.

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Looking forward to The Banking Scene on May 14th 2019 – Plenty of reasons to join!

By Leen van Wambeke on 27 March 2019

The banking landscape is changing fast paced. It forces all of us to rethink fundamentally the way we serve and create value for our customers. Making the right decisions to remain relevant for your customers in the future, is a challenge and requires a mindset and approach adapted to the rapidly changing environment. Organizations can no longer afford to “get all sorted out” before “making the move”. Standing still is going backwards and involves risks, but so does innovating without the right framework and approach.

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A personalisation strategy: five steps to improve your client interactions

By Leen van Wambeke on 14 February 2019

In our latest post, we have talked about the personalisation shift that companies face today. New technologies and changing customer expectations force organisations to critically review their processes and use innovative technology to create value for their clients.

This is no different in banking and insurance. Financial services providers have to take on a more supportive role as an advisor for their clients, preferably approaching them as individualised as possible. After all, customers simply see through hollow, automated messages. They expect to receive only relevant information that makes a difference for them on a personal level.

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Deliver to your clients a relevant and personalised service: an overview of the competences needed

By Leen van Wambeke on 31 January 2019

In our latest AE Financial Services newsletter we elaborated on why we, at AE Financial Services, are convinced that offering your clients a relevant and personalized experience is a key differentiator in the world of financial services. Do you agree? And so does the rest of your organization? 

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How to deliver a relevant banking experience to your clients and why this matters?

By Leen van Wambeke on 15 January 2019

For a very long time, most organizations in banking and insurance were convinced to have quite a good view on which client segments they were serving or wanted to target and developed products and services they considered these segments needed or longed for. Focus was on creating good products and delivering good services in the most efficient way at the lowest cost and with the largest distribution possible. Overall clients satisfied themselves with products and services “close enough to their needs” as long as security , trust and quality was ensured.

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