Early October, I had the pleasure of providing a keynote at the kick-off summit of the Financial Forum in West Flanders. I was in good company with representative speakers from Eubelius, Febelfin, Capgemini and KBC. All the banking buzzwords did pass by, with one central theme: “Put the customer and the value we create for the customer at the heart of everything we do”.
Personalization: Testimonial about the roadmap towards a relevant one-on-one conversation with your client across all channels
In previous articles we elaborated on why personalization in financial services matters, what the roadmap towards a relevant one-on-one engagement with your client can look like and which competences you need to get there. But the proof of the pudding is in the eating. Therefore we let Geert, Application Architect at AE, testify about his first-hand experience working around personalization with financial service providers.
The banking landscape is changing fast paced. It forces all of us to rethink fundamentally the way we serve and create value for our customers. Making the right decisions to remain relevant for your customers in the future, is a challenge and requires a mindset and approach adapted to the rapidly changing environment. Organizations can no longer afford to “get all sorted out” before “making the move”. Standing still is going backwards and involves risks, but so does innovating without the right framework and approach.
In our latest post, we have talked about the personalisation shift that companies face today. New technologies and changing customer expectations force organisations to critically review their processes and use innovative technology to create value for their clients.
This is no different in banking and insurance. Financial services providers have to take on a more supportive role as an advisor for their clients, preferably approaching them as individualised as possible. After all, customers simply see through hollow, automated messages. They expect to receive only relevant information that makes a difference for them on a personal level.
In our latest AE Financial Services newsletter we elaborated on why we, at AE, are convinced that offering your clients a relevant and personalized experience is a key differentiator in the world of financial services. Do you agree? And so does the rest of your organization?