The banking landscape is changing fast paced. It forces all of us to rethink fundamentally the way we serve and create value for our customers. Making the right decisions to remain relevant for your customers in the future, is a challenge and requires a mindset and approach adapted to the rapidly changing environment. Organizations can no longer afford to “get all sorted out” before “making the move”. Standing still is going backwards and involves risks, but so does innovating without the right framework and approach.