Hi there. The fact that you’re reading this means you’re itching to start investing in innovation – we know the feeling! Evidently, we needn’t explain that coming up with an amazing and, above all, viable idea will prove vital to your success. No worries, though, because Seth & Dunn have got you covered. In this post we’ll walk you through the first steps we take when innovating for clients. We’ll tell you all about the Double Diamond approach and give you plenty of tips to get inspired and come up with a winning viable idea all on your own – and in just three steps. Ready to start this innovation journey? Let’s go, go, go!
June 2018 marked the fifth edition of the AE Hackathon, which challenges customers and prospects to come up with an innovative idea and a minimum viable product within 36 hours. This series puts each participating team in the spotlight.
Last month I organized an explorative Lego Serious Play session at our offices. The goal was to get to know the technique and to learn more about the pros and cons of where the practice can be applied. Read on to find how it went about.
Have you ever had brainstorm workshops that didn’t really have any workable output? Or did you ever feel that some people didn’t bring the input you expected them to?