Laura van Duijvenbode


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Analytics & Utilities: the Churn insights tool predicts future customer behaviour

By Laura van Duijvenbode on 22 January 2019

In this series, we take a closer look at some analytics projects for our energy customers. In a previous article, we already discussed an innovative customer journey tool. Once again, we will let Jan Vercammen speak. He will tell us more about a Churn insights tool, which is helping to solve one of the biggest issues plaguing the utilities sector.

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Analytics & Utilities: Exploring customer Journeys!

By Laura van Duijvenbode on 18 January 2019

The versatility of analytics is still underexposed. All too often, analytics is lumped together with reporting and tracking, while it is a so much richer domain. That is why in this series, we will take a closer look at the many possibilities analytics has to offer. In order to gain more insight in various business processes, AE developed three useful tools: a Dive into Customer Journey’s, the Smart Meter Project and the Churn insights tool.

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Looking Back at our Analytics foyer: Part 1

By Laura van Duijvenbode on 14 December 2018

Our Analytics foyer took place last Tuesday. At this festive end-of-year edition, we’ve proudly welcomed 79 attendees to conclude 2018 together. It became an interesting afternoon and evening during which the public was introduced to several customer cases and the potential of Artificial Intelligence. Our take home message? Analytics turns data into useful insights that take your business to a higher level.

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Personalise your marketing strategy with Analytics

By Laura van Duijvenbode on 16 November 2018

Analytics have become indispensable in a personalised marketing strategy. Convinced of the value of data and the insights it can bring, one of our customers in consumer goods called on us for the launch of a completely new product. With AE’s help, they succeeded in reaching their target group more efficiently and achieving impressive results.

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Hackathon 2018: Team Gecco

By Laura van Duijvenbode on 10 September 2018

The AE Hackathon gives customers and prospects 36 hours to come up with an innovative idea and a minimum viableproduct. The fifth edition of the Hackathon took place in June 2018. In this series, you will meet all the participants. 

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