Joris Van denstorme


Recent Posts

4 Challenges you’ll encounter on the road to personalization

By Joris Van denstorme on 11 March 2016

Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.

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Personalization: a piece of cake?

By Joris Van denstorme on 07 March 2016

Say you’re an IT-professional working for a company that sells services, among which a punch-ticket for psychological advice by phone. You’re charged with realizing a first step in personalizing the consumer journey.

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