AE Stories

These days, achieving true operational excellence is impossible without a thorough understanding of your processes and how they relate to the needs of your staff or customers. Lean processes mean elimination of unnecessary work, reducing errors and focusing on what is really important. It is key to keep costs under control and to level production and service up to speed.

Being truly operational excellent requires, apart from the deep understanding of your processes, a grasp of the constraints and prerequisites they are subject to. Operational excellence is all about having a collaborative focus on your customer’s needs, keeping team members positive and empowered, and continually improving the current activities in the workplace. Effective workforce planning, well organized supply chain operations, preventing production lines from breaking down, efficient use of infrastructure, keeping energy consumption under control, workplace safety… Just to name a few examples.

Last year has been quite exciting, full of wonderful events and the joyful welcoming of a few new members to our AE family. Before we said goodbye to the year of 2018, we held our end-of-year Analytics foyer in December.

During this festive edition, our team of Data Scientists shared a number of different success stories we realised together with our customers in 2018. In our previous blog post Looking Back at our Analytics foyer: Part 1, we presented a deep dive into these different successes brought during this inspiring evening.

In my last blog post I talked about the strategic and competitive advantages that can be delivered by Business Analytics but that a lot of companies are still struggling to apply Analytics and actually gain these advantages. This post is the first in a series of three where the added value of Analytics in Marketing will be discussed.

Undoubtedly you already heard about the strategic and competitive advantages Business Analytics can deliver by bringing you wisdom and insights derived from your company data.

“Analytics is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it…”

But is this really the case? Is Analytics really worthwhile talking about? And more importantly, how can companies go from just talking about it to actually and successfully doing it?