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Jessica Ruelens


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Who is my customer and why should I care?

By Jessica Ruelens on 27 August 2015

Have you ever wondered how your customers are behaving on a grand scale? Do you know which customers are most valuable to you and which customers represent an undiscovered opportunity? You might have a general idea about the behaviour of your customers - having observed their behaviour in the past - but are you sure your observations are supported by the facts or the data?

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