Have you ever wondered how your customers are behaving on a grand scale? Do you know which customers are most valuable to you and which customers represent an undiscovered opportunity? You might have a general idea about the behaviour of your customers - having observed their behaviour in the past - but are you sure your observations are supported by the facts or the data?
In my last blog post I talked about the strategic and competitive advantages that can be delivered by Business Analytics but that a lot of companies are still struggling to apply Analytics and actually gain these advantages. This post is the first in a series of three where the added value of Analytics in Marketing will be discussed.
With temperatures soaring (or in some areas storms approaching), it is an excellent time to close the windows, boot the laptop and brush up on your information management skills. This blog post is a basic tutorial on how to create proper authentication items with oAuth to connect to Twitter, use Talend to process the tweets and store them in a native form using MongoDB. It uses some fun technologies and can help you explore the value in data science and information management using your own data.
There are a lot of buzzwords around Information Management these days. Carlo Wouters helps you get a clear view on the value of your data and its untapped potential in these 5 Questions and the June 10th AE Foyer.
Do you know what your application is doing? Is it happily crunching along or is it slowly getting consumed in a blazing ball of fire? In the age of services, not every application has a UI to show you the screen of death. How is your application being used? Are you missing opportunities or is traffic so slow that it's best to shut it down before you get your cloud bill?