Ensuring your business a flourishing future: how to and what's the role of platforms and ecosystems in this journey?

By Arben Dervisholli on 19 April 2019

In my previous blog I explained why it is important for any organisation to think about its ecosystem and develop a platform strategies. I’ve dived deeper into the two main platform strategies. Developing a strategy is one thing, at least as challenging it is, to implement it and secure one’s position in the platform business of the future.

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Platforms and ecosystems: What is all the buzz about? Why does it matter?

By Arben Dervisholli on 12 April 2019

If you ask yourself why companies like Google, Amazon and Apple are so successful, it is because they were the first to understand about platform strategies and how to best implement them.

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The impact of PSD2 on the financial sector

By Leen van Wambeke on 17 September 2018

Before the end of 2019, financial players must be compliant with the Payment Services Directive II. Commonly referred to as PSD2, the European directive concerns the development of new products and payment services, as well as their inclusion in a legal framework. Johan Luyts, Integration Expert at AE, discusses the changes this new payment directive brings about and elaborates on strategies banks can use to turn those challenges into opportunities.

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Geospatial Analytics: the importance of WHERE

By ae.admin on 08 December 2017

This post was written by Oliver Belmans & Bram Vanschoenwinkel

A previous series of blog posts on Marketing Analytics offered an extensive overview of the available analytical techniques for marketing and their added value. Some examples of these techniques included market basket analysis, customer segmentation and churn prediction. A conclusion reached in these blog posts was that data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner.

The first of a two-part blog post zooms in on an important category of marketing analytics: Geospatial analytics or Geographic analysis. What can geographic analysis signify for your business? What is the added value of using this analysis? In a second blog post, we will explain the more technical aspects, show you how you can start up this analysis with the help of the open-source software R (the R Project for Statistical Computing) and provide a complete step-by-step plan of our own workflow.

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Good API design implies a good understanding of who your API consumers are

By Dimitri Van Kerckhoven on 24 November 2016

Have you ever been thinking about API design guidelines for your APIs? Are all your APIs behaving the same way or are your API consumers struggling to find out how your APIs work?

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