Tom Devos


Recent Posts

New Customer Experience Insights: Go dining!

By Tom Devos on 20 November 2014

The experience of two restaurant visits from last month stuck with me. In the first one jackhammers were constantly interrupting our conversation because they were rebuilding the place. In the second one, I was sitting on a terrace, in a beautiful late-summer sun. One of those restaurants however will never see me again. Guess which one?

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Why people don’t buy your product online

By Tom Devos on 02 October 2014

Why doesn’t my product sell online Tom? I’ve done everything by the book! I created a nice shop; I’ve added a lot of fancy pictures and good descriptions. People can pay online via Paypal and credit card and shipping is done in a jiffy. Amount sold last month: zero, nada, nothing, not even a pennie. Please Tom, what am I doing wrong?

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Google says your site is naughty

By Tom Devos on 31 July 2014

You work six months on your ‘perfect’ site. You spend a lot of money on good designers, make it look nice on a smartphone. And then the big day comes, houston, we have liftoff! For it is just after three months later that you realize your site just sits there in a corner wheepin’ because google won’t put it on number one. I too learned it the hard way, and went on a secret mission to make my site score better in Google. Here are 7 quick-wins I’ve encountered on my mission to take over the world (with my tiny fancy site)…

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