We are creating customer journeys on the fly these days. It is the revelation in process modeling and customer understanding. By combining the outside-in process of the customer with his emotions we are able to steer our organization towards the customer-centric culture, and foster loyal customers. But in our quest for the outside-in enterprise, one must not forget why we are mapping a journey in particular. Forrester states there are 6 possible goals for every customer journey map.
The experience of two restaurant visits from last month stuck with me. In the first one jackhammers were constantly interrupting our conversation because they were rebuilding the place. In the second one, I was sitting on a terrace, in a beautiful late-summer sun. One of those restaurants however will never see me again. Guess which one?
Why doesn’t my product sell online Tom? I’ve done everything by the book! I created a nice shop; I’ve added a lot of fancy pictures and good descriptions. People can pay online via Paypal and credit card and shipping is done in a jiffy. Amount sold last month: zero, nada, nothing, not even a pennie. Please Tom, what am I doing wrong?
You work six months on your ‘perfect’ site. You spend a lot of money on good designers, make it look nice on a smartphone. And then the big day comes, houston, we have liftoff! For it is just after three months later that you realize your site just sits there in a corner wheepin’ because google won’t put it on number one. I too learned it the hard way, and went on a secret mission to make my site score better in Google. Here are 7 quick-wins I’ve encountered on my mission to take over the world (with my tiny fancy site)…