A perfect house with a perfect home loan

By Leen van Wambeke on 18 May 2018

Our client is a financial services provider belonging to a leading international bank insurer, operating in the Belgian market. Recently, the bank made a conscious decision to focus on a new, unique customer experience. We were requested to guide this change towards customer centricity. In concrete terms, a pioneering project was started up in one of the most active market segments of that service provider: that of home loans.

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Customer Experience wrap-up

By ae.admin on 11 September 2015

The weekend is great for catching up on some reading backlog. Missed a blog post? Don’t worry. We’re here to help you out. Customer experience is an essential part in creating and operating a successful business or offering. Whether you’re providing services to external clients or support colleagues in other business units, a customer-centric approach helps you provide true value.

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Digital transformation – organizations become living systems

By Johan Merckx on 10 August 2015

I love to help companies shape their future architecture. Become customer-centric. Exploit digital technology. Integrate multiple channels. Help them provide consistent and ‘lovable’ customer experiences. To do this, we also need to reinvent our organisations and design them as living systems.

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Every journey has a purpose

By Tom Devos on 27 March 2015

We are creating customer journeys on the fly these days. It is the revelation in process modeling and customer understanding. By combining the outside-in process of the customer with his emotions we are able to steer our organization towards the customer-centric culture, and foster loyal customers. But in our quest for the outside-in enterprise, one must not forget why we are mapping a journey in particular. Forrester states there are 6 possible goals for every customer journey map.

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5 Questions on Get Digital (AE Foyer 2015)

By Kenny Follet on 26 February 2015

Building a profitable enterprise no longer depends on finding the right product and setting the right price. We live in the age of the customer, who is well informed through the capabilities of the internet. Customer Experience has become an important element in doing good business. Companies will have to reinvent themselves in order to fully understand and serve their customers, employees and partners. Time to get started on building amazing experiences, aided by digital tools. We spoke with Kenny Follet, one of the speakers at AE's latest AE Foyer "Embrace your customer, get digital!"

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