Analytics & Utilities: Exploring customer Journeys!

By Laura van Duijvenbode on 18 January 2019

The versatility of analytics is still underexposed. All too often, analytics is lumped together with reporting and tracking, while it is a so much richer domain. That is why in this series, we will take a closer look at the many possibilities analytics has to offer. In order to gain more insight in various business processes, AE developed three useful tools: a Dive into Customer Journey’s, the Smart Meter Project and the Churn insights tool.

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3 Valuable Business Analysis deliverables that lead to project success

By Ruben Vuylsteke on 14 January 2016

If you pay little to no attention to business analysis, you'll often find yourself making the wrong assumptions during the solutions phase of a project.

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Why every project needs a benefit map

By Ruben Vuylsteke on 07 January 2016

A common issue encountered on projects is that the project goals have not been clearly defined. A Benefit Map is a powerful visual to provide solace.

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Bring your stakeholders together for a story mapping workshop

By Ruben Vuylsteke on 18 June 2015

Recently, I participated in an agile business requirements training given by my colleague Thomas De Vries and Patrick Steyaert. One very interesting technique that they highlighted is story mapping. In this post, I will explain how to apply this technique and highlight the advantages compared to traditional techniques for eliciting requirements.

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4 Tips for writing business user stories

By Ruben Vuylsteke on 16 June 2015

Business and IT speak a different language. This is a challenge for many organizations as it hinders communication about requirements in IT projects. An often suggested way to deal with this problem is to use the simple and fixed format of user stories to express requirements (as a..., I can... so that ...) and I fully agree on this. However, as a business analyst, I notice a lot of confusion among business people when it comes to the definition of a user story. I often hear that user stories are too technical for them. In this blog post I provide 4 tips to write user stories that express business requirements making sense from a business point of view.

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