Why every project needs a benefit map

By Ruben Vuylsteke on 07 January 2016

A common issue encountered on projects is that the project goals have not been clearly defined. A Benefit Map is a powerful visual to provide solace.

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5 Questions on Get Digital (AE Foyer 2015)

By Kenny Follet on 26 February 2015

Building a profitable enterprise no longer depends on finding the right product and setting the right price. We live in the age of the customer, who is well informed through the capabilities of the internet. Customer Experience has become an important element in doing good business. Companies will have to reinvent themselves in order to fully understand and serve their customers, employees and partners. Time to get started on building amazing experiences, aided by digital tools. We spoke with Kenny Follet, one of the speakers at AE's latest AE Foyer "Embrace your customer, get digital!"

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Why not add some 'WHY' to your decision documents?

By Wim Van Emelen on 12 February 2015

Do you recognize the following situation? You are involved in a project and, based on a slide deck or analysis document, you need to decide on the way to go. After reading the content, you don’t feel like you’ve fully grasped it and you don’t feel comfortable at all to take a decision. In this article, I’d like to share 3 practical tips to increase the value of any change/requirements document, enabling faster and more confident decision taking for stakeholders.

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Does your customer care about his journey and your touch points?

By Filip Hendrickx on 18 December 2014

So we have analysed the customer's journey, looking not only at the different steps our customer goes through, but also how he feels along the way. We've also checked the different touch points the customer interacts with and identified gaps or points for improvement. Useful techniques that help us better serve the customer. But one question is left untouched: does the customer care?

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The Hackathon: Intrapreneurship's Dry Run

By Jasper Verplanken on 11 December 2014

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