Story mapping: this handy overview will help you get started

by Wouter Walgraeve on April 26, 2016

Over the last couple of weeks, we’ve walked you through some details about story mapping, a very powerful technique to elaborate a concept in a co-creative way. Here's a quick recap of what we discussed.

Want to know more about story mapping or business service design? Scroll down to the comments section and let us know.

Story mapping may very well be one of those activities that guides you on your quest of bending problems into opportunities and helps you develop the right solutions to create value for your customers and your business.

Thomas showed you how to prepare and set up the right mindset by highlighting four focus points to prepare a user story mapping workshop. Ruben shared his experiences and his view on the value of the story mapping activity.

We’ve zoomed in on the core building blocks of the map with some key tips to write good user stories and how to calibrate stories to be used in your story map.

Pieter wrote a very tasty story on why it’s important to think viable and lovable.

Valerie and David took the storymapping toolbox to the field to combine it with personas and an impact map to set up an Innovation Lab for one of our customers.

And we’ve introduced you to the best of breed of story mapping tools.

Of course, there is much more to be told. Story mapping is only one of many techniques you’ll be using in your service design thinking activities. Some other aspects to further explore from a service design perspective:

  • How to discover opportunities drawing customer journeys, benefit maps or service blueprints
  • How to translate those opportunities into hypotheses, and how to validate them
  • How to think BI-MODAL from technology ànd business point of view
  • How to prototype and develop solutions and become agile using a lean build/measure/learn cycle
  • How to prepare for delivery and continuous improvement with a solid application lifecyle strategy

We strongly believe in co-creation and feedback loops, which is why we’d like to know:

What would you like to read in our next blog posts? Post your suggestions in the comments below.

Topics: Digital, Innovation, Story Mapping, Service Design, Customer Experience