AI apps that matter: why most organisations are not there yet

AI apps that matter: why most organisations are not there yet
2:04

Lillie Harris, Azure Business Lead Western Europe at Microsoft, joined us at Digital Excellence Connect 2026 (AE’s annual flagship client and partner event) to explore what it takes to move from AI experimentation to AI that actually delivers.

Most organisations have AI initiatives running. Few have applications that genuinely move the needle.

According to Lillie, the gap comes down to two things: technology maturity and organisational readiness. Most companies are only focused on one of them. And that is where things stall.

Watch the full interview to find out which one they overlook, and what the organisations that are getting it right are doing differently.


 

Looking for the bigger picture? The Digital Excellence Report 2026 brings together insights from digital leaders across Belgium.

Download the Digital Excellence Report 2026 →