Experience Days

Today more than ever, organizations must acknowledge that the customer (and user) is king. Consequently, outside-in thinking, design thinking, customer experience and user experience are becoming increasingly important to any enterprise.

Do you want to learn more about the above concepts and what they mean for you and your organization? Are you eager to find out how to put your customers first and create the most value for them? Are you tired of malfunctioning apps or just curious about the principles Google, Facebook, etc. apply to tempt users? No matter your motive, this two-day training will not disappoint.

You will become practically acquainted with a number of outside-in and user experience techniques and principles that will enable you to (re-)focus on your customers and users.

Topics

Thinking outside-in

• What is customer experience and design thinking (what are stakeholders, personas, customer journey, touch points, hypotheses, ...)?
• Why is customer experience so important?
• How to master outside-in thinking?
• How to apply customer experience to projects?

User experience

• Information architecture and navigation design
• Interface design principles
• Prototyping and wireframing
• Usability testing
•  

Target Audience

This training is open to anyone interested in outside-in thinking and user experience, and looking to grow in their job as business service designer, user experience researcher, user experience designer, etc.

Practical info