Service design thinking & user experience:
an introduction

Do you often find yourself wondering what buzzwords such as design thinking, service design, value lenses, double diamond, learning loops and stakeholder maps mean exactly? Do your colleagues frequently mention personas, customer journeys, story mapping, Gestalt principles and usability testing during meetings, while you don’t have a clue what they’re talking about?

This training explains the above concepts and many other facets of user experience. At the end of the day, you will have obtained a number of practical tips and tricks concerning customer and user experience, which you can apply on the job to generate more value for your customers.

Topics

Service design thinking

• Service design thinking versus experience design
• Mindset
• Approaches (double diamond – personas – customer journey map)
• Get out of the building – practical application of techniques

User experience

• What is user experience?
• User research
• Information architecture in a UX context
• Card sorting
• Top task analysis
• Design systems
• Interaction design & principes
• Prototyping
• User experience heuristics
•  

Target Audience

This course is open to anyone interested in customer experience, design thinking and user experience. It teaches all the basics in an interactive manner and highlights the value of each domain.

Practical info

This training takes one day to complete.