
The European Accessibility Act (EAA) marks a significant move towards a more inclusive digital society. Starting 28 June 2025, many companies across Belgium and the EU will be legally required to make their digital products and services accessible to people with disabilities.
If your business provides online services, sells electronic devices or manages ticketing terminals, this law will likely impact you.
What is the European Accessibility Act all about?
The European Accessibility Act (Directive (EU) 2019/882) is a European Union law that aims to break down barriers for people with disabilities. Its goal is simple: to make key products and services more accessible to people with disabilities, using the same rules across all EU countries.
The EAA builds on the United Nations Convention on the Rights of Persons with Disabilities, which the EU signed in 2010. It takes those high-level principles and turns them into clear requirements, asking companies to design with inclusion in mind — especially regarding digital products and services.
Up until now, each EU country had its own approach to accessibility, creating a patchwork of different rules. The EAA changes that by introducing a single, unified set of guidelines for the entire European market.
In short:
- It’s about equal access to technology.
- It makes accessibility a legal obligation, not just a nice-to-have. Companies will need to embed accessibility into their development process from the start.
- It covers both digital content and consumer-facing devices.
In Belgium, the EAA was transposed into law in June 2022 and will be enforced by the FPS Economy.
Does the European Accessibility Act apply to you?
The EAA applies to companies that offer consumer-facing digital products or services, including:
- E-commerce websites & apps
- Banking & payment services (including ATMs)
- Transport booking systems & ticket machines
- Telecom, media and emergency communication tools
- E-books & e-readers
- Smartphones, computers and operating systems
Good to know
👉 Micro-enterprises (fewer than 10 employees and less than €2 million turnover) are temporarily exempt from service obligations until 2030 — but product requirements still apply.
👉 This isn’t just about making software accessible. The entire product experience must work for people with disabilities.
What do you need to do to comply with the European Accessibility Act?
Depending on the services or products you offer, your business will need to meet specific accessibility requirements. Here are some examples of what this means for different industries.
Digital services
Websites, apps, online shops
Must follow WCAG 2.1 Level AA standards
- Alt-text for images
- Keyboard-friendly navigation
- Video captions and audio transcripts
- Clear, structured HTML
- Sufficient colour contrast
- Resizable text
- Error messages in forms
- Accessible documents (e.g. PDFs)
Self-Service Terminals
ATMs, check-in kiosks, ticket machines
- Tactile or audio output
- Easy-to-read screens
- Reachable buttons and controls
Why compliance matters
Not meeting the EAA requirements can have serious consequences, including:
- Fines of up to €200,000 per infringement
- Removal of non-compliant products from the market
- Legal complaints and reputational damage
- Missed business opportunities — especially with public contracts
But it’s not just about avoiding penalties. By making your products and services accessible, you can unlock new markets, build stronger customer trust, and create a real competitive advantage.
Accessibility isn’t just a legal obligation — it’s smart business.
How AE helps you get EAA Ready?
At AE, we combine deep UX expertise with hands-on experience in digital transformation and compliance to support your journey toward EAA readiness.
We start by assessing your current accessibility maturity and guide you step by step toward full compliance by 2025. Our services include:
- Accessibility audits based on WCAG 2.1 AA standards. We go beyond checklists, evaluating your site through the POUR principles: Perceivable, Operable, Understandable and Robust.
- Inclusive design workshops that raise awareness and build accessibility skills within your teams.
- Code-level remediation plans covering semantic HTML, ARIA labeling, alt text, logical heading structures, and keyboard-friendly markup.
- Hands-on training for screen reader testing and best practices using tools like VoiceOver, NVDA, and TalkBack, with focus on structure, landmarks, links, buttons, and forms.
- Ongoing coaching to help your organisation grow its accessibility maturity, turning compliance into a long-term strength.
Your checklist for success
- Identify which of your products and services fall under the EAA
- Audit your website, apps, and digital tools for accessibility (WCAG 2.1 AA)
- Upgrade devices, software, and customer documents where needed
- Train your teams on accessibility standards and inclusive design
- Publish an accessibility statement
- Set up a clear feedback channel for accessibility issues
- Keep technical documentation to demonstrate compliance
Closing thoughts
The European Accessibility Act is about more than ticking boxes — it’s about creating a digital world that’s accessible to everyone. Companies that take action now won’t just stay ahead of regulations. They’ll build better, more user-friendly products, reach a wider audience, and strengthen their reputation.
Getting started today is not just smart — it’s the right thing to do. So let's have a conversation and explore how we can support you in building a more inclusive digital society.