Say you’re an IT-professional working for a company that sells services, among which a punch-ticket for psychological advice by phone. You’re charged with realizing a first step in personalizing the consumer journey.
Building a profitable enterprise no longer depends on finding the right product and setting the right price. We live in the age of the customer, who is well informed through the capabilities of the internet. Customer Experience has become an important element in doing good business. Companies will have to reinvent themselves in order to fully understand and serve their customers, employees and partners. Time to get started on building amazing experiences, aided by digital tools. We spoke with Kenny Follet, one of the speakers at AE's latest AE Foyer "Embrace your customer, get digital!"
“How do you feel about that?” It’s a question associated more with clients staring at their psychotherapist’s office ceiling than with enterprise platforms, mobile applications and their customers. Not surprisingly so; applications are often seen as embodiments of reason and logic. Their performance has objective targets and their functionalities have thoroughly analysed and well-documented requirements.