Your content isn't ready for AI. Here's what to do about it.

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Roshni Bhogaita, Strategic Customer Success Manager at Storyblok, joined us at Digital Excellence Connect 2026 (AE's annual flagship client and partner event) to talk about what it really means to build an AI-ready digital platform.

The way people search for brands is changing. Traditional search is giving way to LLMs and generative engines and 37% of searches already happen via AI rather than through Google. That shift has direct consequences for how organisations manage and deliver their content.

According to Roshni, most platforms simply were not built for this. Legacy systems create content debt: outdated information, inconsistent messaging, structures that AI cannot read or act on. And the cost of staying put is higher than most organisations realise, not just in maintenance and security, but in speed to market.

The answer is not more AI tools. It is the right foundation.

Watch the full interview to hear Roshni explain what AI-ready content infrastructure actually looks like and why making the leap is less daunting than it seems.