Whitepaper: why all companies should engage in the platform economy and how they can start doing so

Platform companies are taking over the economy and are rapidly transforming the world we’re doing business in. The trend is irreversible and game-changing platforms are expected to emerge across the entire spectrum of the economy at a fast pace.

In this paper, we advocate that all companies should engage in the platform economy, even traditional B2B businesses that may so far haven’t thought of developing plans in this direction.

But how can you do this? We outline ways to identify your platform opportunities using tools such as the Platform Innovation Kit, touching on real-world examples to fuel your inspiration. We also discuss the next steps, including validating the solution from a legal and an economic point of view, and bringing the platform’s value to the market.