From RFP guidance to an integrated omnichannel platform​

Kinepolis Group, a leading cinema operator in Europe and North America, wants to offer film and culture lovers a unique, personalised online customer experience. With existing websites and apps reaching end-of-life, Kinepolis Group needed a future-proof integrated omnichannel solution to attract, convert, inspire, and engage users throughout their movie-going journey. 

Finding the right partnership for a seamless digital transformation 

Kinepolis Group was looking for the most suitable partner and solution to replace its customer websites and apps across multiple brands and countries. With different stakeholders involved, there was improvement for alignment, in order to arrive at an integrated platform. Kinepolis needed expert guidance to structure the RFP process, select the right partner, align interests, and ensure a smooth transition to a future-proof ecosystem. 

A strategic and structured approach 

AE implemented a proven vendor selection process, beginning with an in-depth analysis of Kinepolis Group’s ecosystem. The team defined architectural views as a blueprint and compass for the RFP, setting a clear direction. Functional, non-functional, transition, organisational, and financial requirements were jointly defined and aligned with stakeholders. Based on scoring models, vendor solutions were jointly assessed, leading to a consensus-driven decision-making. 

"AE fully embraced our project as their own, guiding us and documenting the entire process. The task was enormous and challenging, considering the diverse backgrounds, sensitivities, histories, and time differences. 

Kinepolis Group

An integrated omnichannel platform 

AE’s multidisciplinary expertise in project management, IT and business analysis ensured a structured, pragmatic RFP approach. Practical experiences in digital ecosystems along with an open exchange of knowledge with various experts and stakeholders, helped to enhance the overall outcome. 

By guiding stakeholders from different brands and countries interactively through each step of the RFP process, AE achieved alignment and built consensus for an integrated omnichannel platform. The collaborative assessment of vendor solutions, based on aligned scoring models and live demos, further strengthened decision-making and secured stakeholder buy-in.

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