Mediahuis offers frictionless login and personalised customer experience with CIAM

Mediahuis is a European media group with businesses and activities in Belgium, the Netherlands, Ireland, Germany and Luxembourg. The group owns over 30 autonomous cross-media brands and operates important digital marketplaces. Mediahuis wanted to improve the digital user journey of their subscribers, learn more about their preferences and find new ways to offer personalised content. That’s where AE came in with Customer Identity & Access Management (CIAM).

01 - Challenge

Simplifying Identity Management for Better Security and Efficiency

Mediahuis has millions of active users a month with over millions logins in total. This process was managed by six different local identity and access solutions in different countries and for different brands. This was cumbersome for subscribers who had to manage different logins for different brands and/or platforms. For Mediahuis the management of multiple solutions and the splintered customer data was inefficient and not as secure as the company wanted.

02 - Solution

A customised CIAM Platform built on Okta CIC for Mediahuis.

The centralised CIAM-platform is based on Okta CIC, but includes various re-usable components developed by AE. These include, among others, a CIAM API, that helped integrate with the Mediahuis CRM/Paywall environment, an event hub and a self-developed customer support component, that allows the Mediahuis customer service team to perform operations on customer data and read rights. Next to that, various data feeds to the Mediahuis data warehouse system were provided, as well as an observability module that carries out operational monitoring. With this solution Mediahuis can rely on a proven technology (Okta CIC) platform, but has still custom tools to its disposal.

“This program is one of our strategic projects and greatly improved the digital user journey of our subscribers”

Koen Vandaele, Group CIO Mediahuis

03 - Outcome

Centralizing access management, login options and security, and ensuring compliance with data regulations.

The CIAM platform significantly improves the login experience. Subscribers get more login options, improved security and personalisation of content. In the backend Mediahuis goes from six different solutions and data sources to a centralised platform for access and identity management for different brands in multiple countries. The CIAM solution also allow Mediahuis to respond more quickly to changing legislation on data.

Feeling inspired?

We’re curious about your next big challenge. Let’s take the first step toward reaching your business goals — no obligations, just a conversation.