Imagine, you are working with an enthusiastic team to make your product skyrocket. Each iteration you are adding a few features and information to complete your product. But suddenly, you notice a drop in conversion rates. Your customers are raising a bunch of support questions, are not converting anymore and give you poor usability grades. You are left confused. Although you gave your customers more tools and information to fulfill their tasks, their performance declines. Indeed, you are diagnosed with featuritis.
A previous series of blog posts on Marketing Analytics offered an extensive overview of the available analytical techniques for marketing and their added value. Some examples of these techniques included market basket analysis, customer segmentation and churn prediction. A conclusion reached in these blog posts was that data analytics are the ideal extension to traditional marketing: based on data, we gain insights into (potential) customers and their behaviour, so that we can target them in an even more personalised manner.
The first of a two-part blog post zooms in on an important category of marketing analytics: Geospatial analytics or Geographic analysis. What can geographic analysis signify for your business? What is the added value of using this analysis? In a second blog post, we will explain the more technical aspects, show you how you can start up this analysis with the help of the open-source software R (the R Project for Statistical Computing) and provide a complete step-by-step plan of our own workflow.
Smart Manufacturing, Industry 4.0, IoT, etc. are hot topics in our environment. To learn more, we visited the ABISS (Advanced Business & Industrial Software Summit) trade fair held on Thursday 5 October at the XPO in Kortrijk. Throughout the day, the questions at the back of our minds were: “What can AE signify for these companies?” and “What does AE still have to learn to become relevant to these companies?” Finding answers to these questions requires further thought but before that, here is our report of this extremely interesting day!
The annual conference of the Business Architecture Guild - a BAR professional association known for the BIZBOK® Guide - took place in Brussels this year. We visited the event and learned about the importance of BAR, or Business Architecture. BAR is a relatively new discipline, which is still in search of uniformity and recognition. What is Business Architecture exactly and how is it implemented in practice? What is the added value of BAR and how can you convince the C-level management of this? We gathered different opinions during the conference and examined the best practices.