Security & UX: striking the right balance

A challenge faced by many organisations increasing their digital footprint: ensuring robust security without compromising user experience. Do we really need to choose between securing systems and delivering smooth user experiences? Or can these two objectives coexist seamlessly? 

UX specialist Kathleen Demol and IT architect Jeroen Haegebaert discussed this balance, shedding light on an often-overlooked part of the user journey: login and onboarding. 

First impressions count  

Capturing user interest is challenging enough, but maintaining it begins from the very first interaction. The login experience might seem minor, yet it's typically the initial touchpoint users have with your service. As Kathleen emphasises, “You only have one chance to make a good first impression.” A clunky or confusing login experience risks turning customers away immediately. Unfortunately, this crucial phase often doesn't receive the attention it deserves. 

You only have one chance to make a good first impression.

Kathleen Demol

UX specialist at AE

Security & UX: better together

From a technical standpoint, Jeroen notes, “Authentication shouldn't be perceived as an obstacle—it should be integrated thoughtfully as a key strategic component of your digital architecture.” Utilizing Customer Identity and Access Management (CIAM), login transforms from a basic security checkpoint into a strategic opportunity to build user trust and responsibly manage their data. When well-designed, login procedures such as single sign-on, adaptive authentication, and progressive profiling enhance user experience while simultaneously strengthening security measures. 

Data-driven decisions for better UX

Many companies have little insight into where users abandon the onboarding process. Without data, teams are left guessing. Identifying exactly where and why users exit enables targeted improvements. Using precise insights makes login optimisation strategic rather than speculative. 

Interested to lean more? Download the in-depth whitepaper: From login to loyalty

Prioritise your login strategy 

The key takeaway: effective digital experiences require UX and security to collaborate closely. Login and onboarding should not be viewed merely as technical or design challenges. They're critical components with a direct impact on user satisfaction, trust, and compliance. 

To enhance both onboarding success and security, carefully evaluate your login and registration flows. Those initial interactions significantly influence user loyalty and retention. 

Looking to improve security and user-friendliness on your platform? 
Contact our experts or explore our CIAM (Customer Identity Access Management) solutions to learn more.