AE and Stella Artois Leuven Bears strengthen their youth program with digital screening tool

|  Press Release |
Two years ago, technology company AE and basketball club Stella Artois Leuven Bears joined forces with a shared vision. What started as a promising partnership has now grown into a strong, future-oriented collaboration. Today, both partners proudly announce the launch of a cutting-edge digital tool, designed to support the structured screening and development of young basketball talent.

A data-driven approach to nurturing young talent

Since the 2024–2025 season, AE has brought its technological expertise to the table to co-develop a platform with the Leuven Bears that systematically maps the potential of young athletes. This innovative tool captures both physical and technical metrics and tracks development over time through data analysis.

The result? A solid foundation for a sustainable youth program—where rising talents receive tailored support and a clear pathway to grow within the club, and, potentially towards the top tier of Belgian basketball.

The tool's development was shaped by close collaboration, mutual trust and a shared ambition: to invest in the future of Belgian basketball. As the partnership evolved, AE and the Leuven Bears increasingly aligned, resulting in a solution that's fully tailored to the club’s needs and strengthens its long-term vision for youth development.

“We are extremely proud of what we’ve achieved together with AE,” says Danny Marguillier, Chairman of the Leuven Bears. “This tool allows us to scout and support young players more objectively and efficiently. It’s a major step forward for our club.”

AE shares in this pride. Johan Moons, Director at AE, adds:

“This has been a fascinating journey, where our technological expertise and the club’s athletic insights came together perfectly. We strongly believe in the social impact of this project and look forward to seeing how the tool continues to evolve. Digital talent supporting athletic talent—this is what being a Partner in Digital Excellence is all about.”

The tool is now fully integrated into the Stella Artois Leuven Bears’ operations and will be actively used during training sessions, camps and selection moments.

With this milestone, AE and the Leuven Bears highlight the power of combining technology and sport. It’s more than just an investment in talent—it’s a shared commitment to the future of the club.

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