Frederik Willaert

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Relationsh​ips, the essence of Outside-In Thinking

By Frederik Willaert on 14 August 2014

Ultimately, society as a whole and business in particular are all about relationships. Then, success - or in the more personal area, happiness - is measured by how well one can establish and maintain personal and long-lasting relationships.


Within the traditional business context, the primary relationship is usually seen to be that of a company with its customers. But let's turn this around:

The primary business relationship is that of a person with a company of his choice.

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