A perfect house with a perfect home loan

By Leen van Wambeke on 18 May 2018

Our client is a financial services provider belonging to a leading international bank insurer, operating in the Belgian market. Recently, the bank made a conscious decision to focus on a new, unique customer experience. We were requested to guide this change towards customer centricity. In concrete terms, a pioneering project was started up in one of the most active market segments of that service provider: that of home loans.

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Why featuritis kills good experiences!

By Joris Hias on 15 December 2017

Imagine, you are working with an enthusiastic team to make your product skyrocket. Each iteration you are adding a few features and information to complete your product. But suddenly, you notice a drop in conversion rates. Your customers are raising a bunch of support questions, are not converting anymore and give you poor usability grades. You are left confused. Although you gave your customers more tools and information to fulfill their tasks, their performance declines. Indeed, you are diagnosed with featuritis.

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Story mapping: this handy overview will help you get started

By Wouter Walgraeve on 26 April 2016

Over the last couple of weeks, we’ve walked you through some details about story mapping, a very powerful technique to elaborate a concept in a co-creative way. Here's a quick recap of what we discussed.

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Why Your Minimum Product Needs to Be Lovable, Not Just Viable

By Pieter Peremans on 21 April 2016

The final step in the story mapping process is the prioritization of user stories on your story map. By way of this exercise, you can determine which features should be included in the first version of your product to hit the market, the Minimum Viable Product.

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Top Tools for User Story Mapping: From Post-Its to the Best Digital Apps

By Wouter Walgraeve on 07 April 2016

So you’ve mastered the technique of User Story Mapping. Or you’ve read the book by Jeff Patton. Or you’re excited to get started because of our series of blog posts… Whatever the case may be, we’ve got a little extra for you: a walk through the jungle of storymapping tools.

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