Why featuritis kills good experiences!

Imagine, you are working with an enthusiastic team to make your product skyrocket. Each iteration you are adding a few features and information to complete your product. But suddenly, you notice a drop in conversion rates. Your customers are raising a bunch of support questions, are not converting anymore and give you poor usability grades. You are left confused. Although you gave your customers more tools and information to fulfill their tasks, their performance declines. Indeed, you are diagnosed with featuritis.

Story mapping: this handy overview will help you get started

Over the last couple of weeks, we’ve walked you through some details about story mapping, a very powerful technique to elaborate a concept in a co-creative way. Here's a quick recap of what we discussed.

Why Your Minimum Product Needs to Be Lovable, Not Just Viable

The final step in the story mapping process is the prioritization of user stories on your story map. By way of this exercise, you can determine which features should be included in the first version of your product to hit the market, the Minimum Viable Product.

Top Tools for User Story Mapping: From Post-Its to the Best Digital Apps

So you’ve mastered the technique of User Story Mapping. Or you’ve read the book by Jeff Patton. Or you’re excited to get started because of our series of blog posts… Whatever the case may be, we’ve got a little extra for you: a walk through the jungle of storymapping tools.

How to calibrate your user stories for optimal business service design

Ok, so you’re about to start your first story mapping workshop with a fresh group of participants. You’ve prepared everything down to a T: from slide deck and sticky notes to shiny sets of ballpoint pens on the tables.

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