From friction to flow

- powered by AI

Share your pain. Win your breakthrough.

 

Got a process that drives you (or your team) a little mad?

 

Maybe it's manual, repetitive, slow? Maybe it's a digital experience that confuses more than it helps? Maybe it's something your users complain about? Regularly?

We all have those moments: Why is this still so hard? This challenge is your chance to call it out.

 

Win a discorvery sprint image

What's in it for you?

 

The most insightful, relatable, or high-impact problem submission wins a free (AI) Discovery Sprint – worth 15k€!  You bring the pain point. We’ll bring the brains — to explore how smart design, technology and AI could help solve it. 

You’ll walk away with: 

  • A tailored solution concept from AE’s experts in AI, UX and automation 
  • A concrete starting point to kick off change and a concrete blueprint for a solution 
  • Instant innovation kudos 
Its time to trade

How we'll pick the winner

No pitch decks, no perfect solutions needed - we're looking for juivy, real-life friction. Here's what we'll look at: 

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Is it a real pain?

The kind that slows people down, frustrates customers, or quietly drains time and energy every day.

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Can we make a difference — soon?

We’re not after moonshots. We want problems that are concrete enough to tackle and create visible impact in the near future.

 

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Does it spark ideas?

If your problem makes us go “Yes! That’s exactly where GenAI could shine,” you’re onto something.

 

Who’s this for? 

 

  • People tired of clunky tools or broken flows 

  • Teams with big ambitions but even bigger backlogs 

  • UX champions who know users deserve better 

  • Anyone who’s ever said: “There has to be a smarter way to do this” 

 

Whether you’re in product, ops, service design, IT or innovation — if you’ve spotted a pain point worth fixing, this challenge is for you. 

In short

Submit your idea before: July 8, 2025

Winner announced: July 15, 2025

Discovery Sprint: happening this summer — AI and sunshine guaranteed


Fill in the form

Tell us what the problem is, who it impacts and why you think technology can solve it