On December 11th, we invited our customers for an inspiring foyer for the last time in 2018. It turned out to be a very interesting evening with a surprising climax. At our last foyer, we introduced the world to a new member of the AE family: d-sides. With this new brand we aspire to motivate customers and partners to view data from different sides, in order to achieve better insights and decisions. We firmly believe that analytics is the way to support your business and overcome your challenges. We are proud to present d-sides to you, and who is a better fit for that job than our Analytics Hive lead, Bram Vanschoenwinkel?