If you ask yourself why companies like Google, Amazon and Apple are so successful, it is because they were the first to understand about platform strategies and how to best implement them.
Personalization: Testimonial about the roadmap towards a relevant one-on-one conversation with your client across all channels
In previous articles we elaborated on why personalization in financial services matters, what the roadmap towards a relevant one-on-one engagement with your client can look like and which competences you need to get there. But the proof of the pudding is in the eating. Therefore we let Geert, Application Architect at AE, testify about his first-hand experience working around personalization with financial service providers.
The banking landscape is changing fast paced. It forces all of us to rethink fundamentally the way we serve and create value for our customers. Making the right decisions to remain relevant for your customers in the future, is a challenge and requires a mindset and approach adapted to the rapidly changing environment. Organizations can no longer afford to “get all sorted out” before “making the move”. Standing still is going backwards and involves risks, but so does innovating without the right framework and approach.