In today’s business landscape, almost every company is facing the challenge to move from organisation centric to customer centric, putting the customer at the heart of all activities. In this blog, I explain some of the key changes that I see happening today.
Looking from the outside: start from ‘real’ customer needs
Understanding your customers’ needs and desires and how they interact with your business is key in building long-lasting customer relationships. The major mind shift here is to start from what the customer really needs, instead of what you ‘think’ the customer needs.