In a previous blog I wrote about moving from an organisation centric to a customer centric strategy. In this blog I expand somewhat more on this theme by considering the impact on your business model.
Today’s organisations are typically designed according to a traditional linear value chain of marketing, sales, delivery and support. But if we really want to put the customer central stage, we have to look differently at our organisation model. And turn it around. Make it a dynamic network driven by the needs of our customers.