Imagine, you are working with an enthusiastic team to make your product skyrocket. Each iteration you are adding a few features and information to complete your product. But suddenly, you notice a drop in conversion rates. Your customers are raising a bunch of support questions, are not converting anymore and give you poor usability grades. You are left confused. Although you gave your customers more tools and information to fulfill their tasks, their performance declines. Indeed, you are diagnosed with featuritis.