Interesting fact: 75 percent of all companies struggle when to execute innovation projects. While most of them do manage to get through the ideation phase rather successfully – ah, the thrill of it all –they somehow run into a wall once the initial excitement wears off. ‘Just do it!’ is what a certain American sports brand would say, and it’s certainly what everyone involved in the project is thinking too. Months later, however, everyone’s still saying ‘we should just do it’. Sounds familiar? Read on and you’ll know exactly what to do to turn your next innovation idea into a success.
Over the last couple of weeks, we’ve walked you through some details about story mapping, a very powerful technique to elaborate a concept in a co-creative way. Here's a quick recap of what we discussed.
The final step in the story mapping process is the prioritization of user stories on your story map. By way of this exercise, you can determine which features should be included in the first version of your product to hit the market, the Minimum Viable Product.
Every business model is under constant pressure. Pressure by customers, to provide an even better service. Pressure by competitors, searching for their differentiator to challenge your product. And, especially nowadays, pressure in a world where digital is the new normal.
So you’ve mastered the technique of User Story Mapping. Or you’ve read the book by Jeff Patton. Or you’re excited to get started because of our series of blog posts… Whatever the case may be, we’ve got a little extra for you: a walk through the jungle of storymapping tools.