[Case] A perfect house with a perfect home loan

By Leen van Wambeke on 18 May 2018

Our client is a financial services provider belonging to a leading international bank insurer, operating in the Belgian market. Recently, the bank made a conscious decision to focus on a new, unique customer experience. We were requested to guide this change towards customer centricity. In concrete terms, a pioneering project was started up in one of the most activemarketsegments of thatservice provider: that of home loans.

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