Last time I talked about whether corporations should start acting like start-ups. This week, we'll discuss our incubation process and how corporations can include some of the best ideas of start-ups in their own organisation without throwing the company child out with the bathwater.
90% of the people we have interviewed indicated that their organization’s innovation capability is hampered by a lack of speed and flexibility. It’s tempting to look at start-ups (and how they organize themselves) in an attempt to copy their strengths to your large corporate organization. Heck, even some consultancy firms will state that corporates should act as start-ups in order to achieve success in their innovation efforts. We disagree and I would like to share our vision on the matter.
Innovation … A word used and misused so often that we can safely speak of a cliché. We hear and read success stories on Twitter and LinkedIn, and various hip events around innovation compete for the most attention. At the same time, we also hear stories from behind the scenes of companies that want to innovate. And those stories turn out to be a lot less rosy than is sometimes portrayed. To separate facts from fiction around the theme of innovation, we started talking to a number of companies about their challenges. We spoke to people from 14 organisations, spread across 5 sectors, and were able to test 10 assumptions.