In a digital world, technology never sleeps. Operating systems and processes from the past are no longer fit to support today's digital transformation. Conscious about this, our client, the Belgian branch of a large European bank, reached out to AE to help with a full technical re-write of its online banking platform. The project was part of their broader international transformation programme and required aninitial version to run in production within 10 months time. Needless to say … a challenging deadline.
Our client is a financial services provider belonging to a leading international bank insurer, operating in the Belgian market. Recently, the bank made a conscious decision to focus on a new, unique customer experience. We were requested to guide this change towards customer centricity. In concrete terms, a pioneering project was started up in one of the most active market segments of that service provider: that of home loans.
Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.
Say you’re an IT-professional working for a company that sells services, among which a punch-ticket for psychological advice by phone. You’re charged with realizing a first step in personalizing the consumer journey.
Many companies are facing the challenge to identify and deliver more personalized services to their customers and are trying to evolve from an inside out perspective to an outside in approach. Making this switch takes time and reflection.