[Case] A perfect house with a perfect home loan

By Leen van Wambeke on 18 May 2018

Our client is a financial services provider belonging to a leading international bank insurer, operating in the Belgian market. Recently, the bank made a conscious decision to focus on a new, unique customer experience. We were requested to guide this change towards customer centricity. In concrete terms, a pioneering project was started up in one of the most activemarketsegments of thatservice provider: that of home loans.

Continue Reading

4 Challenges you’ll encounter on the road to personalization

By Joris Van denstorme on 11 March 2016

Personalizing services and marketing is not just hip and trendy, it can effectively result in lots of added value for your clients and prospects. But implementing a proper personalization strategy does not come without its challenges.

Continue Reading

Personalization: a piece of cake?

By Joris Van denstorme on 07 March 2016

Say you’re an IT-professional working for a company that sells services, among which a punch-ticket for psychological advice by phone. You’re charged with realizing a first step in personalizing the consumer journey.

Continue Reading

Organize for effective personalization

By Bruno Lefever on 03 March 2016

Many companies are facing the challenge to identify and deliver more personalized services to their customers and are trying to evolve from an inside out perspective to an outside in approach. Making this switch takes time and reflection.

Continue Reading

Lists by Topic

see all

Posts by Topic

see all