In the early days of Enterprise Architecture, the focus was merely on frameworks and methodologies. Later on, the discussion changed more to processes. To really have a high impact, it is my conviction that Enterprise Architecture should focus on business value.
Last year in May, we launched our new AE Blog. We want to thank our 4.000+ readers who spent on average two and a half minutes on our blog per session. Of course this wouldn't have been possible without the hard work of our authors, the AE employees who created over 50 posts for you to read. A big 'thank you' to them as well.
So we have analysed the customer's journey, looking not only at the different steps our customer goes through, but also how he feels along the way. We've also checked the different touch points the customer interacts with and identified gaps or points for improvement. Useful techniques that help us better serve the customer. But one question is left untouched: does the customer care?
In my previous post and related article, I explained how I believe customer journeys can be used to guide strategic investments. Customer journeys can help you find out where and how your organisation can improve the long term customer experience. Armed with that knowledge, you can then define the required change projects.