So, you have a brilliant (and viable) idea. Here's what next!

By Hans Robben on 17 December 2018

Interesting fact: 75 percent of all companies struggle when to execute innovation projects. While most of them do manage to get through the ideation phase rather successfully – ah, the thrill of it all –they somehow run into a wall once the initial excitement wears off. ‘Just do it!’ is what a certain American sports brand would say, and it’s certainly what everyone involved in the project is thinking too. Months later, however, everyone’s still saying ‘we should just do it’. Sounds familiar? Read on and you’ll know exactly what to do to turn your next innovation idea into a success.

This article first appeared on Medium

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How to come up with a winning viable idea in 3 steps

By Toon Herremans on 12 December 2018

Hi there. The fact that you’re reading this means you’re itching to start investing in innovation – we know the feeling! Evidently, we needn’t explain that coming up with an amazing and, above all, viable idea will prove vital to your success. No worries, though, because Seth & Dunn have got you covered. In this post we’ll walk you through the first steps we take when innovating for clients. We’ll tell you all about the Double Diamond approach and give you plenty of tips to get inspired and come up with a winning viable idea all on your own – and in just three steps. Ready to start this innovation journey? Let’s go, go, go!  

This article first appeared on Medium 

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