Interesting fact: 75 percent of all companies struggle when to execute innovation projects. While most of them do manage to get through the ideation phase rather successfully – ah, the thrill of it all –they somehow run into a wall once the initial excitement wears off. ‘Just do it!’ is what a certain American sports brand would say, and it’s certainly what everyone involved in the project is thinking too. Months later, however, everyone’s still saying ‘we should just do it’. Sounds familiar? Read on and you’ll know exactly what to do to turn your next innovation idea into a success.
Hi there. The fact that you’re reading this means you’re itching to start investing in innovation – we know the feeling! Evidently, we needn’t explain that coming up with an amazing and, above all, viable idea will prove vital to your success. No worries, though, because Seth & Dunn have got you covered. In this post we’ll walk you through the first steps we take when innovating for clients. We’ll tell you all about the Double Diamond approach and give you plenty of tips to get inspired and come up with a winning viable idea all on your own – and in just three steps. Ready to start this innovation journey? Let’s go, go, go!
Innovation … A word used and misused so often that we can safely speak of a cliché. We hear and read success stories on Twitter and LinkedIn, and various hip events around innovation compete for the most attention. At the same time, we also hear stories from behind the scenes of companies that want to innovate. And those stories turn out to be a lot less rosy than is sometimes portrayed. To separate facts from fiction around the theme of innovation, we started talking to a number of companies about their challenges. We spoke to people from 14 organisations, spread across 5 sectors, and were able to test 10 assumptions.
At AE Financial Services we try to keep up with the various trends in our rapid changing landscape. Looking back at the various conferences which we attended in the last few months, it appears that the search for authenticity and human relevance in this digital world remains top on the agenda.
Seth Godin, one of the speakers at Supernova at the end of September, was probably the one who best summarized this quest for a human connection in his presentation in a few striking quotes:
The world we live in today is highly competitive. Competitors lurk around every corner, customers become increasingly demanding and new technologies are able to devour your existing business model. Knowledge, and - even more importantly - sharing it, are essential in such times. Organisations and people who learn faster and more efficiently take the pole position.
Equally within AE the acquisition and sharing of knowledge is important. There are several different ways to do this. In this blog post, we introduce you into how we creatively tackled this in our financial service community via an in-house crypto competition.